Pantone’s iconic graphic identity has inspired the design of a new hotel, launched in Brussels in May 2010. “The most important aspect of the hotel for me was the marriage of colour across the interior design, architecture and graphics,” explains interior designer Michel Penneman.
Penneman saw the opportunity to work the Pantone branding into his scheme, as well as specifying products from the Pantone Universe of homewares, apparel and fashion accessories.
The idea worked for brothers Avi and Ilan Haim, who own the property, and with Pantone already toying with the idea of a move into hospitality the project fell fortuitously into place.
Of course, it was not as simple as that but when Penneman submitted his 3D renderings, the phone from the New Jersey HQ of Pantone was soon ringing.
Read more Pantone Hotel Reviews in Sleeper Magazine
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