Commercial Architecture & Hotel Design

Brussels Commercial Architecture & Hotel Design - Design Milk

The Pantone Hotel in Brussels, Belgium, lives up to its namesake — it’s a colorful and vivid place to stay. The hotel is centrally located just steps from Avenue Louise, the glamorous shopping and business district. It is part of the Pantone Universe, an ever-expanding line of products inspired by color and design.

Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel’s seven floors are enlightened by different color palettes to complement guests’ emotions with distinctive hues — whether vivid or subdued.

The guest rooms are works of art — white walls and bedding provide a clean, crisp canvas for saturated pops of vibrant color. Adding to the artistry, rooms feature photographic installations created by renowned Belgian photographer Victor Levy that include a spectrum of Pantone colors to create a unique ambiance in each room.

There are a total of 59 rooms and suites in seven different color palettes. The hotel also features meeting rooms and a rooftop terrace. If my cousin wasn’t coming home from Belgium soon, I’d hop on a plane and go visit her and stay at this hotel for sure.

Pantone Hotel Branding & Licensing

Pantone Expands From Color Services to Hotels (With Rooms to Dye For) 

Pantone has been aggressively pursuing a new line of business: Product licensing, which culminates today in a new Pantone Hotel.in Brussels.

Every designer knows Pantone: Their numbered color-matching system identifies that exactly perfect shade precisely, ensuring its fidelity all the way to production. Yet even though it's a $200 million business, it's hardly a household name. They're hoping to change that with consumer products--and today, their latest licensing venture, the Pantone Hotel, opened its doors in Brussels, just off the chic Avenue Louise.

"We’re looking to exude a quiet authority, be more of an insider’s brand,” says Lisa Herbert, EVP of Pantone’s home and fashion division (and daughter of Lawrence Herbert, who created the firm’s core matching system in 1963). “If you have something Pantone, you’re in the know in terms of design."

The hotel is, for now, the company's big, branding mothership. Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, each of the hotel's 59 rooms, which range from $84 to $184 a night, is inspired by different Pantone color palettes. On-site Pantone Color consultants are apparently available for "color consultations and educational seminars on color psychology and trends." And inside, you can buy any of the myriad products the company has co-created: The "Pantone Universe," which includes mugs, bath and body goods, clothes, cufflinks, keychains, stationery, bags, and folding chairs.

Those products take their cues from Pantone’s style guide, which dictates iconic touchstones such as hang-tags shaped like Pantone chips or chip-windows that stick to garments.

Follow the link for the full story - Pantone design, branding & licensing services for Hotels